In the most recent round of vExpert sub-program applications, I was asked to help review applications for the vExpert Cloud Management track. As part of the CMBU and a long-standing vExpert it made sense for me to help out, and I was happy to do so. I reviewed ~60 of the applications that were in my area - automation. The experience was an eye-opener. What follows is a distillation of what (not) to do when you’re writing your application.